LDS Church Leaders Plan Next PR Blitz
Salt Lake News -- published November 21, 2014
Drawing on what they consider to be a successful response to their recent essay, Plural Marriage in Kirtland and Nauvoo, the Brethren have approved the roll out of yet another monthlong PR campaign, this time in preparation for their next topical essay: A Complete Disclosure of LDS Church Finances.
"We were worried about how the plural marriage essay was going to be received," said church spokesperson, Leonard George. "Then the General Authorities came up with this member-driven ad campaign. It was brilliant, really."
"Sure, the average church member was sorry to learn that our founding prophet was guilty of polygamy, polyandry, adultery and statutory rape," George admitted. "But it was so much easier for him to put all of that aside after he'd spent the month boasting online about his church affiliation and plugging a feature length documentary about us. The Brethren figure the members will need the same kind of incentive before they learn where their money really goes."
Details of the advertising effort have not yet been released. But inside sources say members will again be called upon to change their social media status to another en masse meme such as, "I'm a Mormon and I Tithe."
Also production has begun on a new documentary, one that will focus on individual Mormons and the many sacrifices they make for their church and in their communities.
"Just like Meet the Mormons was a timely reminder that most Latter-day Saints are monogamous, law-abiding citizens, we hope this new documentary will demonstrate how generous and ethical some of us are," George explained.
Nevertheless, there is a significant number of LDS Church members who have become disaffected with their faith after reading the revelatory essays on the official LDS website, the most recent being about Joseph Smith's womanizing.
"Frankly, we're not surprised," said George. "Some people are just easily offended and want to sin."
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